The Canadian Membership Caucus is for the Canadian membership of the American Association for Justice (AAJ) to share information respecting the rights of Canadians in the civil justice system and other national legal issues, to provide legal education relevant to Canadian members in conjunction with AAJ Conventions and to further the objectives of AAJ through the Canadian Membership Caucus.

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Self-Paced Online

Lead-Generation Strategies for Sustainable Growth

Published by Workers Injury Law & Advocacy Group
and Canadian Caucus of AAJ
Learning Objectives
  • Understand effective lead generation strategies
  • Optimize your firm’s online presence
  • Leverage technology for smarter client acquisition
  • Measure and improve your lead generation efforts



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$79 USD for Association Member
$99 USD for Non-Member

Duration: 75 minutes

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Summary

The growth of your firm depends on potential clients being able to find you, identify you as someone who handles cases like theirs, and easily engage with your firm for the help they need. Jerry Fly with Martindale-Avvo will help you understand effective lead generation strategies and show you how to optimize your firm’s presence online, how to leverage technology for smarter client acquisition, and how to measure and improve your lead generation efforts.

SWOD-25628

Presenters
Jerry Fly

Jerry Fly is a seasoned legal marketing strategist and licensed attorney with over two decades of experience helping... Read More


Originally Published
July 29, 2025

Program Titles and Supporting Materials
This program contains the following components:

  • Media Files
  • Lead-Generation Strategies for Sustainable Growth - Video

  • Downloadable Files
  • Strategies for Sustainable Growth.pdf

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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AZ, CA, DE, FL, KY, MO, MT, NH, NM, NV, SC, UT, WI, WY


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SeminarWeb and Canadian Caucus of AAJ programs are non-refundable.

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