This program has not been approved for credit in any jurisdiction. 

A colleague has a client who needs help with a custody dispute. They know a few lawyers who handle that work. But who do they actually call?

Usually, it's whoever comes to mind first. And increasingly, the next step is checking that person's LinkedIn profile before picking up the phone. If your profile reads like a resume, it doesn't tell them much. If it clearly shows what you handle and why you're good at it, you've made their decision easy.

That's what this session is about. Not chasing clients on social media. Not becoming an influencer. Just making sure the people who already trust you can see exactly what you do and feel confident sending work your way.

This session will cover:
•    How to turn a resume-style profile into one that makes you easy to refer to
•    What the Law Society of Alberta rules actually allow (and where lawyers get tripped up)
•    Why being visible to other lawyers and professionals matters more than advertising to the public
•    Real examples of profiles that work well across different practice areas, and common mistakes to avoid
•    How PI lawyers navigating Care-First changes can use LinkedIn during a practice transition
•    Simple ways to stay on your referral network's radar without it feeling forced

You'll leave with a profile audit checklist and a clear first step you can take the same day.

May 21, 2026

This program contains the following components:

• 
  Media Files
• LinkedIn for Lawyers - Video
• 
  Downloadable Files
• LinkedIn for Lawyers - Handout

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

This program has not been submitted for credit in any jurisdiction. Registrants will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in various jurisdictions.

SeminarWeb and Canadian Caucus of AAJ programs are non-refundable.

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